awbi: Following PETA India Appeal, Animal Welfare Board Issues Notice to Replace Animals in Movies and Other Shows with Modern Technology | Hindi movie news

Following a call from People for the Ethical Treatment of Animals (PETA) India regarding cruelty to animals in movies, TV shows, commercials and digital content – and after the group filed a complaint regarding the recent death of a horse on the set of Ponniyin Selvan – the Animal Welfare Board of India (AWBI) issued a notice, asking all film producer associations, OTT platform associations, chambers of commerce filmmakers and advertisers to prioritize the use of modern methods such as computer generated imagery (CGI), visual effects (VFX) and animatronics on live animals to avoid inflicting unnecessary pain and suffering . The AWBI is the prescribed authority under the Animal Cruelty Prevention Act 1960 (PCA), which allows the use of animals in movies.

“The AWBI has taken a modern day appropriate step to encourage the use of existing technology in the production of movies, TV shows, advertisements and online content instead of forcing animals to perform. Indian production companies have a moral responsibility to use CGIs, visual effects and other types of modern technology and to follow the lead of many renowned Indian and foreign filmmakers, ”said Khushboo Gupta, Advocacy Officer from PETA India.

The AWBI opinion observed that stressed animals are often transported to remote locations, where they are exposed to the chaotic conditions of a movie set, and that trainers routinely use methods involving coercion or punishment. Animals used in the entertainment industry are typically separated from their mothers when they are infants, beaten or starved during training, forced to perform confusing or dangerous tricks, and chained or caged when not. not used.

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