How technology has influenced the pet care industry

If you are a pet owner or run a pet business, you should know that this industry is like a gold mine waiting to be mined to the max.

The industry has already taken off and there is no way it will slow down in the near future. This is mainly because pet parents are emotional towards their pets. It’s similar to the baby industry, where parental emotions are the reason companies do so well, and parents are willing to spend more on higher-end products and services. Feelings towards pets have also become somewhat similar, especially during the pandemic when many families have adopted pets.

Now that the world is starting to function normally and we are forced out of the house to work, pet owners cannot be there 24/7 for their fur babies. This has increased their reliance on technology to keep the animal engaged and occupied.

As pet owners are determined to provide the best for their beloved companions, the pet industry is making sure to capitalize on this emotion. Emotions are so strong that owners let animals sleep on their beds; they are taken to exclusive pet pools during the summers, and the pets have their own parks to play in. They are part of the family and are treated no less than the others. But with a pet’s endless love comes the anxiety and need for care that owners are determined to provide.

So how has technology really affected the pet care industry? Well, here are some examples below.

1. Healthcare:

Technology affects healthcare first and foremost because it advances methods. More devices and equipment to help health care to ensure the increased life expectancy of pets are notable. Online medical assistance has helped several pet owners get immediate assistance when needed, 24/7. Surgical success rates have been improved through technology. Major surgeries have been converted to laparoscopic procedures which reduce infection rate as well as recovery time.

You also cannot ignore the growth of the pet insurance industry as it is easily accessible to owners through their laptops or mobile devices. An increase in the pet insurance industry is reducing the overall cost of owners’ premiums, providing pets with expensive emergency treatment when needed. Different breeds have different insurance costs which you should inquire about, for example the cost of Cavapoo insurance may vary from the cost of insurance for a Poodle. You should inquire about these details with the pet insurance company before applying.

2. Improved physical condition:

Technology has made tracking the physical condition of animals as easy as tracking humans. Wearable technology such as smart collars can monitor pet health. It’s like Fitbit for dogs that collects data like your pet’s activity, oxygen levels, and more. With all this data, veterinarians can easily diagnose a condition in the animal if they have any.

3. Microchip:

It’s quite common these days and should be mandatory for pet owners. A microchip is inserted into the dog’s neck and is a painless procedure. This chip contains all the information about the dog and its owners. If an animal is lost and found by someone and taken to the shelter, they will check if the dog is microchipped. This procedure takes a few minutes but can last a lifetime. This is a great way to ensure that your pet will be returned to you if found.

4. Automatic water dispensers:

Water intake in animals is essential for a balanced diet just like humans. Water, in particular, is vital for maintaining an optimal internal temperature and helps transport essential nutrients into the cells of the body. Ideally, a dog should drink one ounce of water per pound of their body weight each day to ensure they are properly hydrated. It has been noted that dogs like to drink running water more than standing water. If you give them water from a bowl, they may not be interested and they will drink water when they are really thirsty. While a water fountain looks playful and encourages them to drink more water. It comes with an attached filter which ensures the water is fresh. In addition, the falling water stream is aerated with oxygen falling into the dish with an adjusted level of flow.

Another problem the owners faced was the availability of water in their absence. Using technology, automated water dispensers take the hassle out of repeatedly filling the bowl with fresh water. Now you don’t have to worry about your dog running out of water while you’re away, because these products help automate the entire system.


It is impossible to take your pet everywhere with you; therefore, you sometimes have to leave them home alone. It can be a stressful time for you and your pet. You may wonder what your pet is doing all the time, and your pet may be suffering from separation anxiety. Installing a webcam with two-way audio can solve this problem. A few cameras also come with a treat dispenser, which is more interactive for the pet and the reward system can keep them well behaved.

6. Smart toys:

As you miss your pet when you are away from home, you miss your pet too. Mainly, since the animal does not get any commitment from you, it can become bored and therefore destructive. This problem can be solved by giving them smart toys that can be controlled using an app on your phone. This toy can take the form of a bone or a ball to keep the animal engaged, even when you’re away from home. You need to link the toy to a network and viola; your pet has an interactive toy to play with.

The essential :

Technology has crept into all areas and improved our lives. Therefore, it is no different for our pets. The examples mentioned above are just a handful of them, and there are plenty available and more to come. Especially with the growth in pet welfare awareness, the impact of technology on pet care will only increase.