The Lever Foundation Praises Peet’s Coffee and JDE Peet’s on New Comprehensive Global Animal Welfare Policy

AMSTERDAM, May 4, 2022 /PRNewswire/ — JDE Peet’s, the Dutch listed food and beverage conglomerate with more than 50 brands including Peet’s Coffee, OldTown White Coffee, Maxwell House and Pickwick, today received high praise from the International NGO Lever Foundation for publishing a new comprehensive Global Farm Animal Welfare Policy.

JDE Peet’s new world politics, which the Lever Foundation helped the company draft, will among other things end the use of eggs from caged hens; require fish suppliers to avoid high stocking densities, use less humane slaughter practices, and regularly monitor water quality and disease; require chicken suppliers to meet Global Animal Partnership standards for stocking density, enrichment and bedding; and requiring beef suppliers to prohibit tail docking and castration without painkillers and to provide sufficient enrichment and bedding. The policy will cover the more than 100 countries in which JDE Peet’s operates, including its more than 200 Peet’s Coffee locations in United Statesmore than 60 Peet’s Coffee locations in Chinaand more than 200 OldTown restaurants in Malaysia (where it is the largest chain of Asian restaurants in the country), China, Singapore and Indonesia.

“Like our customers, JDE Peet’s cares about the welfare of farmed animals used in the group’s supply chain and is committed to improving the welfare of farmed animals in our global supply chains” , JDE Peet’s announced in its updated policy. “We require our direct suppliers of ingredients of animal origin to engage in a process of continuous improvement to promote better standards of quality, safety and animal welfare in accordance with the Five Freedoms. “

“We commend JDE Peet’s for improving the welfare of fish, laying hens, chickens, cows and other animals throughout the company’s global supply chain, including in China and South East Asia,” mentioned Kirsty TuxfordCorporate Engagement Manager at Lever Foundation, who worked closely with JDE Peet’s on drafting its new guidelines.

“Lever Foundation has been very helpful from the start of our collaboration, noted Jacek Szarzynski, partner at JAB Holdings, owner of JDE Peet’s. “By bringing Lever’s knowledge into the regional supply chains of our portfolio companies, they quickly accelerated the path.”


Lever Foundation is a global NGO whose staff operates through Asia, Europe, North America and Latin America. Lever Foundation works with leading companies to help them improve their protein supply for a more humane, safe and sustainable supply chain.

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SOURCE Lever Foundation