‘The most hypocritical marketing campaign we’ve seen in a long time’: New video debunks KFC’s greenwashing

In December last year, YouTuber Niko Omilana shot a video called “Behind the Bucket”, appearing to show happy birds at a farm that sells chickens to KFC.

The video, shared on Twitter by media site Joe, shows the hens roaming freely in a warm shed filled with straw and enrichment activities including a swing.

“Tony really opened my eyes today to how seriously KFC takes the welfare of chickens,” Omilana said at the end of the video, referring to the farmer he interviewed in the film.

However, a secret investigation funded by vegan food company VFC appears to reveal that the first video was pure greenwashing. The second video, shared on Youtube on Tuesday, shows much more crowded conditions, dirty straw and dead and injured birds lying on the ground.

“This is the most dishonest marketing campaign we’ve seen in a long time,” VFC co-founder Matthew Glover said, as reported by The Guardian. “This depiction of chicken farming is totally misleading and is meant to reassure the public that all is well, when nothing could be further from the truth.”

VFC located the exact farm in the video at Kettlethorpe, Lincoln in the UK. The farm is run by Moy Park, which is one of Europe’s leading poultry farms, according to The Guardian.

A major difference between the two videos is the age of the chickens at the time of filming. In Omilana’s video, the chickens were 15 to 20 days old. In VFC’s investigative video, however, the birds were 33 days old and the 52,000 birds in the shed appeared much tighter.

Reviewing the footage, Professor Andrew Knight of the University of Winchester’s Center for Animal Welfare told the Guardian that the birds were kept at “very high stocking density, in a large shed, which included little or no environmental enrichment”.

In the previous video, Omilana and Tony denied the claim that chickens are loaded with steroids to make them bigger. However, the VFC video showed birds lying on the ground because their skeletons could not support their weight. It wasn’t because of the steroids, the video says, but rather selective breeding over time for plumper chickens.

VFC video also found dead birds on the floor of the shed, as well as bins full of dead chickens in the back. He noted that KFC considers it acceptable for four to five percent of birds to die during rearing, which would equate to 2,000 to 2,500 birds in the barn.

In response to the survey, KFC and Moy Farm highlighted their commitment to animal welfare.

“We take the welfare of the chickens in our supply chain very seriously. We will continue to work with Moy Park to ensure these standards are met and we will continue to drive transparency, which is an important part of our wellness work – eliminating misconceptions and ensuring accountability across the board. of the industry, the company said, per The Guardian. reported.

Moy Farm said it reviewed the images and asked for independent audits and veterinary opinions.

“This farm is run to very high standards and our preliminary findings show it meets those standards,” a spokesperson for Moy Farm told the Guardian. “The birds display natural behaviors and the farm meets all stocking, enrichment and welfare requirements.”

However, in the video, VFC argued that Moy Park was not a glaring exception, but rather a typical example of the problems with factory farming in general.

“Tony’s farm is one of the best,” the video’s narrator said. “That’s why KFC came to film here. So you can imagine what the others look like. KFC must commit to moving away from intensive industrial chicken farming like this and working on a more respectful, sustainable and plant-based chicken commitment.